From the client's perspective, having a wider range of treatments available offers them a one-stop-shop experience. Instead of seeking out multiple salons or spas to fulfil different beauty needs, they can find everything they require under one roof. This not only offers the convenience they value but also increases their trust and loyalty towards your salon. Moreover, offering a broad spectrum of treatments allows you to cater to a wider audience.
Each client comes with their unique preferences and needs; hence, the more diverse your service offerings, the more likely you are to attract and satisfy a larger clientele base. From a revenue perspective, every new service added presents an additional revenue stream. The increased variety can attract new clients and increase the spending of existing ones, boosting overall revenue.
Here are 7 add-on treatments that can grow your clientele and salon revenue:
1. Specialised facial treatments
From deep cleansing facials to anti-aging treatments and everything in between, these treatments are the key to unlocking glowing, radiant skin. According to a report by Statista, the facial skincare market is expected to reach USD 36 billion by 2026, presenting a tremendous opportunity for growth. Ask your regular clients any new facial treatments they’ll like and offer them coupons, so they’re encouraged to try the services.
2. Customised hair therapies
Hair treatments could range from protein treatments for damaged hair, hot oil treatments for dry and frizzy hair, or scalp treatments for issues like dandruff. The global hair care market is projected to reach approximately USD 112.5 billion by 2027, and offering specialised hair treatments can help you tap into this potential.
3. Nail art and care
By learning nail art skills, you can offer basic manicures and pedicures, gel nail treatments, or intricate nail art. As per a Grand View Research report, the global nail polish market size is anticipated to reach USD 15.55 billion by 2024, making this a lucrative service to include in your salon. If you don’t plan to open a salon just yet, you can offer nail art and care services from home as it takes very little space. You can also offer mobile services by visiting your client's home.
4. Lash and brow services
Eyebrow shaping and tinting are capable of creating a more polished and put-together look, which is highly sought after by many clients. They provide a convenient alternative to daily mascara application, offering clients a semi-permanent solution for fuller, more dramatic lashes. The rise in demand for such services aligns with the forecasted growth of the global false eyelashes market, expected to reach USD 1.6 billion by 2025.
5. Makeup services
Your salon can offer everyday makeup applications, bridal and special occasion makeup, makeup lessons for clients wanting to enhance their skills, and even professional makeup for photo shoots or media appearances. Additionally, some salons may offer specialised services like airbrush makeup, HD makeup, or makeup for ageing skin. You can also sell professional-grade makeup products (they are only allowed to sell through a licensed professional) to your clients to generate more revenue.
6. Massage therapies
From stress-relieving Swedish massages to therapeutic deep tissue treatments, and specialty offerings like hot stone or aromatherapy massages, these services can cater to a wide range of client needs. Adding massage services not only provides an opportunity for additional revenue but also enhances client satisfaction by offering a holistic wellness experience. However, delivering these services requires trained professionals and proper equipment to ensure a high-quality, relaxing experience that will encourage clients to return regularly for their wellness needs.
By expanding your salon services to include these treatments, you can cater to a wider range of clients, increase customer satisfaction, and boost your salon's revenue. Jyot’s Aesthetic Academy offers several programs in the beauty and hair industry, which are aimed at helping you develop new skills and grow your career. For more details, get in touch with us today.